Coty Prestige which is the division of Coty Inc. had signed an agreement with Paul Walker who is the new face of Davidoff Cool Water. Globally, the advertising campaign will be started from July 2011. Paul Walker is the renowned star of “The Fast and the Furious” and acted greatly in films like “Flags of Our Fathers”, Eight Below”, “Joy Ride” and “Takers”. His much awaited film with his role opposite to Vin Diesel released in spring of 2011. Paul Walker has extreme passion for oceans and he is happy being the new face of Davidoff Cool Water and said, “I have a really intimate relationship with the ocean and Davidoff Cool Water is the quintessential ocean fragrance. I am honored to be the new face of this campaign.”

As Paul Walker is the new face of Davidoff Cool Water, the very First TV commercial that will feature Paul Walker will release in July. You might be thinking why Coty has preferred Paul Walker as the new face of Davidoff Cool Water? Francoise Mariez of Coty Prestige said, “Paul Walker is the natural choice to represent Davidoff Cool Water. He truly embodies the value of this legendary fragrance. Not only thanks to his personal commitment around oceans, but also for the intense energy, powerful masculinity and cool attitude that characterize him.”

Paul Walker is the natural choice to represent Davidoff Cool Water because of his background and interest towards the oceans and marine life. Who could well understand the importance of oceans and Fragrance other than the one who once remained the student of marine biology like Paul Walker? He was the main actor in the documentary series of National Geographic Channel i.e. “Expedition Great White” which aimed to study the nomadic examples of White Sharks.

For the very first time Davidoff introduced the Cool Water in 1988 and made people a great fan of its fragrance. Cool Water of Davidoff contributed as a major part in the perfumes of 20th century.